Environmental Defense Fund

  • Digital Writer/Editor

    Job Locations US-NY-New York | US-MA-Boston | US-DC-Washington
    Posted Date 2 months ago(10/4/2019 9:22 AM)
    Job ID
    2691
    Job Family
    PR & Communications
  • Overview

    With world attention on both the environment and the economy, Environmental Defense Fund (EDF) is where policymakers and business leaders turn for win-win solutions. By focusing on strong science, uncommon partnerships and market-based approaches, we tackle urgent threats with practical solutions. We are one of the world’s largest environmental organizations, with more than two million members and a staff of approximately 700 scientists, economists, policy experts, and other professionals around the world. We operate in 22 geographies with unique projects running across four programs. You will be part of a vibrant workplace that welcomes diverse perspectives, talents and contributions, where innovation and results are a way of life.

     

    EDF envisions a world in which people from all backgrounds and experiences feel connected to the environmental challenges we face and are engaged in creating durable, equitable solutions. We seek talented candidates who share the Core Values that allow us to experiment courageously in our work while staying true to who we’ve been as an organization for 50 years. Are you a results oriented individual who is passionate about creating environmental solutions that make a lasting difference in the world? Do you respect diverse perspectives, talents and contributions? Do you value innovation and enjoy designing and using a wide range of problem-solving tools? Do you embrace environmental goals with a sense of optimism while taking into account real-world dynamics? If you have integrity and a strong desire to uphold a commitment to science, rigorous analysis, intellectual honesty and ethical action, then EDF is the place for you.

    Responsibilities

    Location
    New York office preferred, but all qualified candidates will be considered. 

     

    Overall Function 
    Reporting to the Vice President of Content, the Digital Writer/Editor performs brand-level writing, editing and publishing for the organization's digital channels. Working closely with digital marketers and strategists, this person will create content that will appeal to and engage our target audiences, reinforce brand attributes and strengthen EDF's thought leadership and influence across the many sectors where we work.
     

     

    Key Responsibilities

    Collaborate with our program experts and communicators to write and manage brand-level blog posts.

    • In collaboration with VP/Content and others, help refresh the voice, tone and approach of blog assets to ensure they are highly engaging to target audiences. In collaboration with digital strategists, devise engagement metrics and use them to measure and optimize the performance of these posts. 

    • Ensure that posts get written, laid out, published and publicized in a timely and effective manner in accordance with the established content process.

    • Synthesize page guides and campaign briefs into content that will achieve the objectives of the page guide/creative brief; tailoring angle and tone to specific audience and goals.

    • Tighten and cut text, making sure every word earns its place.

    • Evaluate and improve the flow of a page/piece/series.

    • Check facts and manage revisions per feedback from topic experts.

    • Find or help develop accompanying visuals (graphics, photos, videos, and other interactive formats).

    • Collaborate with brand, content, digital and membership teams to explore opportunities based on campaigns or current news.

    • Work with visual team on copy for advertising and promotions.

    • Ensure brand style and messaging is applied to all published content.

     

    Qualifications

    • Bachelor's Degree.
    • At least 5 years' experience in online writing and editing, with at least 3 years in a marketing and/or fundraising-driven environment with clear business goals and objectives.
    • Experience cultivating and supporting a specific brand voice.
    • Familiarity with major online channels and social media platforms.
    • Working understanding of audience personas; experience working with content strategists and user experience specialists.
    • Proven experience transforming complex intellectual, scientific, or academic material into compelling content; ability to understand nuanced material.
    • Experience selecting photos / helping to develop editorial graphics and infographics.
    • Proficient at photo editing and compression to meet brand and technical guidelines.
    • Pro-active and independent, yet thrives working quickly, collaboratively, and responsively.
    • Ruthless about economical word use.
    • Meticulous about accuracy and grammar.
    • Proficient in HTML code, including formatting text and using existing code templates to create simple layouts.
    • Experience with Drupal or a similar content platform, including using taxonomies or tags to control placement.
    • Experience writing marketing copy (e.g., acquisition emails, overlays, and/or online banner ads).
    • Agency experience a plus.

    Working knowledge of environmental issues welcome.
     
    Final candidates will be asked to complete a trial content creation exercise, which will be a key component in the selection process.

    Environmental Defense Fund is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.

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